Green is the new Black… Friday.

Here’s the thing.

Everyone loves a bargain. There is nothing wrong with getting a real sweet deal on something that we ‘kinda needed’ anyway.

I think in this day and age though, being saturated with information 24/7, and the advances of targeted ads and branding, it’s becoming more and more challenging to feel treated as a person rather than only a walking, talking consumer. As a company ourselves, and a rapidly expanding one, we are acutely aware of the delicate line we tread every day in encouraging people to join us, support us, share with us but also of course, buy from us. How do you make a customer feel appreciated? How do you let them know how grateful we are for the following? What’s the best way to offer products we think might be of interest to them without being pushy or weird? These are questions we are continually asking ourselves. Striving for an ethical business model means asking ourselves a lot of questions, regularly, in the hopes of figuring out what that model looks like.

We do have a couple of ideas though about how that model doesn’t look like: one of them being..

B.L.A.C.K.  F.R.I.D.A.Y.

Without going into too much depth why it doesn’t exactly jive with us, since we hope it’s pretty obvious already, we thought we’d do something different instead:

G.R.E.E.N. F.R.I.D.A.Y.

Ok, get this: let’s say we offer a 40% Discount as we would on a normal Black Friday, but instead of the 40% saving going to the customer, we take that saving and pass it on to some tremendously worthy NGOs. Much better, right?

At this point though, we’re still figuring out which NGOs that should be. So if you know of one, please get in touch anyway you can:



It would also help if you spread the word about Green Friday, since it would be great if it was much more prevalent, and we could turn Black Friday into something we could all get behind.


Thanks guys. Peace out.

Are you of legal drinking age in your country of residence?